Retail Products

  • L’Oréal Professionnel offers the first complete haircare systems to treat the hair’s molecular structure from the core to the surface
  • In-salon treatments feature Protective Pretreatments that target and fortify the hair’s cortex with either AHA-Lipd Guard or Ionene G and Powerdoses that instantaneously condition the hair’s cuticle and surface with Bio-Mimetic Ceramide
  • Professional homecare formulas deliver high performance results to maintain and preserve beautiful hair between salon visits
  • Série Expert, premium haircare services and products available only in leading salons. To discover all the details of the Série Expert products visit

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Specialized ingredients that transform hair’s inner structure while dramatically improving its outer appearance.
redken styling






Achieve any style with the five end result collections: Straight, Shine, Volume, Texture and Curl, and three specialty collections: Heat Styling, Hairsprays, and Style Connection.




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